Top Pre-Owned Rolex Models That Hold Their Value Over Time

When it comes to luxury watches, few names command the same respect and desirability as Rolex. But buying a brand-new model straight from the boutique isn’t always the smartest move—especially for savvy collectors and investors. Pre-owned Rolex watches can offer better value, immediate availability, and often a solid return on investment.

In this guide, we’ll break down the top pre-owned Rolex models that have proven to retain (or even increase) their value over time.

1. Rolex Submariner

Why it holds value:
The Submariner is arguably the most iconic Rolex ever made. With its timeless design and strong demand worldwide, the Submariner’s resale market remains red-hot.

Models to watch:

• Submariner Date 116610LN (Black bezel)

• Submariner "Kermit" or "Hulk" (green variants – highly collectible)

Average resale value retention: 85–100% depending on condition and model year.

2. Rolex Daytona

Why it holds value:
Limited production, celebrity endorsement, and motorsport heritage have made the Daytona a cult classic. Some references have even appreciated significantly in the pre-owned market.

Models to watch:

• Stainless Steel Daytona 116500LN

• Vintage Daytona “Paul Newman” models

Average resale value retention: 100% and above—often considered an investment piece.

3. Rolex GMT-Master II

Why it holds value:
With its dual-time zone functionality and colorful bezels, the GMT-Master II is beloved by frequent travelers and collectors alike.

Models to watch:

• GMT-Master II “Pepsi” (red/blue bezel)

• GMT-Master II “Batman” (blue/black bezel)

Average resale value retention: 90–110%

4. Rolex Datejust

Why it holds value:
While not as flashy as sport models, the Datejust is a classic everyday Rolex. Its design has changed little over the decades, making vintage and modern models equally desirable.

Models to watch:

• Datejust 36mm with fluted bezel and jubilee bracelet

• Two-tone (steel and gold) models from the 1980s–90s

Average resale value retention: 70–90%

5. Rolex Explorer & Explorer II

Why it holds value:
Built for adventure, the Explorer line is subtle, rugged, and historically significant. It flies under the radar, which adds to its appeal for collectors.

Models to watch:

• Explorer I 114270 and 124270

• Explorer II 16570 “Polar” (white dial)

Average resale value retention: 75–95%

Tips for Maximizing Value When Buying Pre-Owned Rolex Watches

• Buy from trusted sources. Look for sellers that offer authenticity guarantees and service history.

• Choose full sets. Watches with box and papers often command higher resale prices.

• Condition is king. Minor scratches are okay, but water damage or aftermarket parts can hurt value.

• Stick to popular references. Classic models like Submariner and GMT-Master II are safer bets.

• Hold for the long run. Rolex prices can fluctuate short-term, but long-term holding often leads to appreciation.

Final Thoughts

A pre-owned Rolex isn’t just a luxury timepiece—it’s a legacy item and a potential asset. Whether you're building a collection or simply want a dependable, value-retaining watch, the models listed above are among the best investments you can make in the horological world.

Looking for your next Rolex?
Explore our curated selection of pre-owned Rolex watches today and find a timepiece that will stand the test of time.